Luxury watchmaking is going beyond tradition, drawing inspiration from pop culture and collaborating with artists for their unique timepieces, such as Hublot’s  Classic Fusion Takashi Murakami Sapphire Rainbow. Photo: Hublot
Luxury watchmaking is going beyond tradition, drawing inspiration from pop culture and collaborating with artists for their unique timepieces, such as Hublot’s Classic Fusion Takashi Murakami Sapphire Rainbow. Photo: Hublot
XXIV 2022

Why watches and pop art are a match made in luxury heaven: LeBron James and Serena Williams own Marvel-inspired Audemars Piguets, Omega has the Snoopy Moonwatch and Patek Philippe worked with Disney

  • Maisons like Hublot and Patek Philippe are looking beyond the confines of their craft for inspiration, from contemporary art to pop culture, collaborating with artists like Romero Britto and Takashi Murakami
  • Omega and Snoopy both have a Nasa connection, hence the Snoopy Moonwatch; while Swiss designer Gerald Genta pioneered Audemars Piguet’s Black Panther timepiece

Luxury watchmaking is going beyond tradition, drawing inspiration from pop culture and collaborating with artists for their unique timepieces, such as Hublot’s  Classic Fusion Takashi Murakami Sapphire Rainbow. Photo: Hublot
Luxury watchmaking is going beyond tradition, drawing inspiration from pop culture and collaborating with artists for their unique timepieces, such as Hublot’s Classic Fusion Takashi Murakami Sapphire Rainbow. Photo: Hublot
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