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Milan Fashion Week 2023: Gucci menswear goes back to basics for autumn/winter after Alessandro Michele’s exit, from papery tops to a rock ‘n’ roll vibe – with Kai and Idris Elba in tow

A model presents a creation at the Gucci autumn/winter 2023/2024 menswear show in Milan, Italy, on January 13. Photo: Reuters
A model presents a creation at the Gucci autumn/winter 2023/2024 menswear show in Milan, Italy, on January 13. Photo: Reuters

  • Gucci returned to the runway under a new direction after its split from Michele, quietly recasting the understated codes of the brand in its menswear collection on January 13, at Milan Fashion Week
  • Marc Ribot’s Ceramic Dog performed live as models strutted in oversized jackets, bright cowboy boots and striped rugby shirts, with front-row guests like Nick Cave and Wednesday’s Percy Hynes White

Gucci offered another January surprise to kick off Milan Fashion Week menswear previews on January 13, taking a new direction after Alessandro Michele’s exit as creative director.
Models present a creation at the Gucci menswear show in Milan, Italy, on January 13. Photo: Reuters
Models present a creation at the Gucci menswear show in Milan, Italy, on January 13. Photo: Reuters
Very much like Michele’s low-key debut eight years ago heading an in-house team, the Gucci runway show heralding the new post-Michele era was an understated affair, quietly recasting the codes of the brand founded in Florence more than a century ago as a luggage company.
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Gucci’s menswear show in Milan, Italy, on January 13, marked a new era for the luxury brand after creative director Alessandro Michele’s departure last year. Photo: Reuters
Gucci’s menswear show in Milan, Italy, on January 13, marked a new era for the luxury brand after creative director Alessandro Michele’s departure last year. Photo: Reuters

Under Michele, fantasy took flight with ever-escalating showmanship and layers of embellishment in romantic collections that blurred gender barriers and intellectually challenged the fashion crowd with notes referencing sometimes obscure thinkers.

A model wears a colourful creation at the Gucci menswear show in Milan, Italy on January 13. Photo: Reuters
A model wears a colourful creation at the Gucci menswear show in Milan, Italy on January 13. Photo: Reuters

Those embellishments have been stripped, at least for now, with an easy-to-read collection.

Gucci launched its post-Michele era with a palette-cleansing collection that carried whiffs of his influence, but which went in a strikingly new, and spare, direction.

Gucci’s men’s autumn/winter 2023-24 fashion collection went back to basics for its debut in Milan, on January 13. Photo: AFP
Gucci’s men’s autumn/winter 2023-24 fashion collection went back to basics for its debut in Milan, on January 13. Photo: AFP
Stripped of eccentricity, the collection returned Gucci to a set of basics with a rock ‘n’ roll vibe underpinned by a live performance by US guitarist Marc Ribot’s Ceramic Dog in the centre of the circular theatre. Front-row guests included Nick Cave with his wife Susie, Canadian actor Percy Hynes White, who appears in the Netflix hit Wednesday, UK actor Idris Elba and South Korean singer Kai.
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