5 K-pop idol groups with members who are luxury brand ambassadors, including (left to right) NewJeans’ Danielle, Ive’s Wonyoung and NewJean’s Hyein. Photos: @newjeans_official, @for_everyoung10/Instagram
5 K-pop idol groups with members who are luxury brand ambassadors, including (left to right) NewJeans’ Danielle, Ive’s Wonyoung and NewJean’s Hyein. Photos: @newjeans_official, @for_everyoung10/Instagram
K-pop idols

5 rookie K-pop groups rocking the luxury fashion world: NewJeans’ Danielle is ambassador for Louis Vuitton, while Ive’s Wonyoung is at Miu Miu, NMixx at Loewe, Aespa at Chopard and Enhypen at Ami

  • Rookies or not, NewJeans has taken K-pop by storm since its debut in July 2022 and Burberry, Gucci and Louis Vuitton have all signed its members – but they are not alone, as Aespa’s got Chopard too
  • Ive’s Wonyoung is the face of Miu Miu, NMixx was tapped by Loewe in September 2022, while Enhypen members are ambassadors for French menswear label, Ami – not bad for K-pop’s fourth generation

5 K-pop idol groups with members who are luxury brand ambassadors, including (left to right) NewJeans’ Danielle, Ive’s Wonyoung and NewJean’s Hyein. Photos: @newjeans_official, @for_everyoung10/Instagram
5 K-pop idol groups with members who are luxury brand ambassadors, including (left to right) NewJeans’ Danielle, Ive’s Wonyoung and NewJean’s Hyein. Photos: @newjeans_official, @for_everyoung10/Instagram
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