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New York Fashion Week 2023: Proenza Schouler’s latest show favours function over fantasy, while celebrating iconic women like Chloë Sevigny for its 20th anniversary
STORYAgence France-Presse

- On February 11, US fashion label Proenza Schouler celebrated its 20th-anniversary collection with pared-back, subtle designs, evolving from its previously avant-garde and conceptual shows
- Led by designers Lazaro Hernandez and Jack McCollough, the idea was to veer away from getting wrapped up in a narrative or theme, and to focus on the sophistication of women through pragmatism
US fashion label Proenza Schouler on February 11, presented a low-key, functional collection, without its past conceptual showiness, as the brand marks its 20th anniversary at New York Fashion Week.

This year, designers Lazaro Hernandez and Jack McCollough said they broke with their typical creative process.
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Most often, “we get wrapped up in like a narrative or a theme or a vibe”, Hernandez said after the weekend show.

“This season, we started with literally headshots of the women in our lives that we look up to and respect on a personal level, on a stylistic level,” he continued.
Those women included American actor Chloë Sevigny, who opened the show on February 11, wearing a suit and a long skirt of leather, a material used prominently in the collection.

Long an avant-garde and conceptual label, Proenza Schouler has evolved in recent years to build a more pragmatic wardrobe. This autumn and winter 2023 collection appears to be a culmination of that trend.
“We’re tired of all this fantasy, and like, Instagram clothes,” Hernandez said.
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