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Luxury

4 luxury fashion collaborations you need to know about now: from Nike x Tiffany & Co.’s Air Force 1 trainers, to Loro Piana’s Juventus suits and Loewe’s anime-inspired collection with Studio Ghibli

STORYSCMP Style Reporter
Juventus F.C. suited and booted, but by whom? Photo: Loro Piana
Juventus F.C. suited and booted, but by whom? Photo: Loro Piana
Fashion

  • This season has seen a wave of surprising and innovative luxury brand partnerships crop up, including Tiffany & Co.’s oh-so-chic sneakers with Nike, a new turning point in fashion history
  • Loewe’s Jonathan Anderson took inspiration from Japanese anime film Howl’s Moving Castle to curate his latest whimsical collection, while Rolex teamed up with Mission Blue

When you are looking for an innovative partnership, something transformative for your business or which will build unexpected bridges to untapped markets, it helps if you happen to be a world leader yourself. That’s surely the lesson from this latest crop of luxury collaborations that see famous brands join forces or recruit legendary creatives and opinion leaders to their cause.

1. Nike x Tiffany & Co.

Tiffany & Co. and Nike collaborated for the first time on these shiny sneakers. Photo: Tiffany & Co
Tiffany & Co. and Nike collaborated for the first time on these shiny sneakers. Photo: Tiffany & Co
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Marking the 40th anniversary of its Nike Air Force 1 trainers, the big daddy sports brand has embarked on its first collaboration with Tiffany & Co. to realise the Air Force 1 1837 model – named in a nod to the jewellers’ own 186-year history.

Crafted in premium black suede, the trainers feature a Nike swoosh in the trademark Tiffany blue while additional silver details above the heel of each shoe feature both Nike and Tiffany & Co. branding.

Releasing on March 7, the trainers will be available at just two Tiffany & Co. locations in New York, as well as online and through select retail partners. An associated collection of limited-edition sterling silver products will also be released, including a dubrae for the Air Force 1 1837 laces, shoe horn, shoe brush and whistle.

2. Loewe’s anime moment

Recognise this? Loewe put perhaps the world’s best known anime, Howl’s Moving Castle, on a jacket. Photo: Loewe
Recognise this? Loewe put perhaps the world’s best known anime, Howl’s Moving Castle, on a jacket. Photo: Loewe
Jonathan Anderson, Loewe’s creative director, has long been a fan of the whimsical worlds of Hayao Miyazaki and Studio Ghibli, so the studios’ recent collaboration feels like a natural one.

The new collection draws inspiration from Howl’s Moving Castle, one of the studio’s most famed animes, which tells the tale of Sophie, a young milliner who is transformed into an elderly woman by a witch. A chance encounter with the wizard Howl changes her fate.

Loewe’s take on Miyazaki. Photo: Loewe
Loewe’s take on Miyazaki. Photo: Loewe

The Loewe x Howl’s Moving Castle collection depicts a number of the film’s main characters and famous backdrops on the brand’s clothing and accessories.

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