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Luxury

STYLE Edit: Inside Gucci’s grand Hong Kong flagship refurb – the city’s stars from Louis Koo and Charlene Choi to Tyson Yoshi were out in force for the store relaunch, featuring exclusive new pieces

STORYSCMP Style Reporter
Gucci remodelled its flagship store on Canton Road in Tsim Sha Tsui. Photo: Gucci
Gucci remodelled its flagship store on Canton Road in Tsim Sha Tsui. Photo: Gucci
Style Edit

  • The Canton Road shop’s three floors provide space for ready-to-wear for both men and women, handbags, shoes, watches, jewellery, luggage, Gucci Décor and Lifestyle items, as well as fragrances
  • Guests can view the Hortus Deliciarum – ‘Garden of Delights’ – high jewellery collection and enjoy the virtual reality room designed by multidisciplinary Spanish artist Ignasi Monreal

Gucci has reopened its flagship store in Tsim Sha Tsui’s Canton Road in Hong Kong after a full facelift, and is celebrating by featuring exclusive items from its latest collections.

The revamped store offers an extensive showcase of Gucci design, spread across more than 12,000 sq ft over three floors. That’s enough space for a comprehensive selection of the Italian fashion house’s ready-to-wear for both men and women, as well as its handbags, shoes, watches, jewellery and luggage. Gucci Décor and Lifestyle items, as well as fragrances, round out the brand’s complete catalogue of offerings.

The marble facade of the new Gucci flagship store on Canton Road, Tsim Sha Tsui, Hong Kong. Photo: Gucci
The marble facade of the new Gucci flagship store on Canton Road, Tsim Sha Tsui, Hong Kong. Photo: Gucci
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The restored facade of the boutique is all in marble, the gleaming white reflective surfaces shining out like a beacon onto the slick pavement of Canton Road. Stepping inside, visitors are struck by the light and dark geometric floor patterns and by the warmth and sophistication of the interior decor, which project the feel of coming home to a stylishly grand living room.

Walking through the store, it’s hard to take your eyes off the intricate floor patterns that change from room to room, rendered in a marble that echoes the facade of the store, as well as hand-painted wood in a gradation of rich tones. Soft, tactile rugs with a vintage feel bring a contrasting sense of cosiness to the otherwise grand spaces.

The interior of the new Gucci flagship store in Hong Kong. Photo: Gucci
The interior of the new Gucci flagship store in Hong Kong. Photo: Gucci

Gucci’s own velvet armchairs and sofas, detailed with a scallop motif, are strategically placed throughout the store to create opportunities for respite and comfort. The use of bold patterns, and the layering of soft versus hard materials, with design elements from different eras, reflects the spirit of the house, bringing a dramatic yet intimate charm.

The flagship store is now showcasing an exclusive selection from the spring/summer 2023 collection including limited-edition handbags, jewellery items and pieces from the Décor selection.

High jewellery necklace from Gucci’s Hortus Deliciarum collection. Photo: Gucci
High jewellery necklace from Gucci’s Hortus Deliciarum collection. Photo: Gucci
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