10 most popular luxury brands in the world, ranked: from LVMH’s Louis Vuitton and Dior, and Kering’s Gucci, to Chanel, Rolex, Prada, Versace, Coach, Michael Kors and Ralph Lauren – but which is No 1?

Jun 7 , 2023

Models present creations by French luxury brand Chanel’s 2022-2023 cruise collection in Monaco, in May 2022. Photo: Chanel

Fashion

Ubuy, an international shopping platform for luxury goods, released a new study that placed Louis Vuitton as the most popular luxury brand in the world based on five different metrics

Chanel and Dior trailed closely behind, with Kering’s Gucci wedged in between; meanwhile, Michael Kors boasts celeb admirers like Priyanka Chopra, and Rolex is, well … Rolex

A new study has revealed that Louis Vuitton is the most popular luxury brand in the world.

The illustrious French fashion house came out on top in the latest research by Ubuy, an international shopping platform and popular global marketplace for luxury goods.

Models walk the runway during the Louis Vuitton spring/summer 2021 men’s collection show at Shanghai Tank Art Park in August 2020, in Shanghai, China. Photo: Getty Images

The study analysed 100 of the world’s best-known and prestigious labels according to five different metrics, including global searches, global website visits, revenue, social media following and social engagement. Using this method, researchers were able to determine the top 10 luxury brands in the world according to public interest and consumer appeal.

With the global luxury industry forecast to grow steadily over the next few years, climbing six per cent annually according to some experts, the findings appear to confirm that consumer interest in luxury brands hasn’t decreased.

Companies like Louis Vuitton, whose distinctive monogram canvas pattern and logo has become a symbol of status and sophistication, continue to appeal massively to mainstream shoppers, while celebrities, influencers and high-net-worth individuals continue to fuel the allure and desirability of these esteemed labels.

So which other luxury brands made the cut and is your high-end label of choice on the list? Here are the top 10 most popular luxury brands in the world right now, ranked.

1. Louis Vuitton

Models present creations from the spring/summer 2023 ready-to-wear collection by French designer Nicolas Ghesquière for Louis Vuitton during Paris Fashion Week, in Paris, France, in October 2022. Photo: EPA-EFE

With an A-list client roster as long as its illustrious history, Louis Vuitton is synonymous with affluence. Renowned for its high-end leather goods and ready-to-wear collections, LV attracts the most global monthly searches (8.3 million) and website visits (15.5 million) than any other brand. In 2022 alone, Louis Vuitton did over US$18.6 billion in sales.