10 most popular luxury brands in the world, ranked: from LVMH’s Louis Vuitton and Dior, and Kering’s Gucci, to Chanel, Rolex, Prada, Versace, Coach, Michael Kors and Ralph Lauren – but which is No 1?
A new study has revealed that Louis Vuitton is the most popular luxury brand in the world.
The illustrious French fashion house came out on top in the latest research by Ubuy, an international shopping platform and popular global marketplace for luxury goods.
The study analysed 100 of the world’s best-known and prestigious labels according to five different metrics, including global searches, global website visits, revenue, social media following and social engagement. Using this method, researchers were able to determine the top 10 luxury brands in the world according to public interest and consumer appeal.
Companies like Louis Vuitton, whose distinctive monogram canvas pattern and logo has become a symbol of status and sophistication, continue to appeal massively to mainstream shoppers, while celebrities, influencers and high-net-worth individuals continue to fuel the allure and desirability of these esteemed labels.
So which other luxury brands made the cut and is your high-end label of choice on the list? Here are the top 10 most popular luxury brands in the world right now, ranked.
1. Louis Vuitton
The world’s second most popular luxury brand is Dior. This icon of the industry attracts fashionistas with its haute couture creations as well as a wide product range including accessories, fragrances and cosmetics. Dior recorded the highest revenue of any luxury fashion brand, raking in a cool US$74.6 billion last year.
Father, son and House of Gucci – discerning shoppers swear by this Italian legacy brand. As the world’s third most popular brand, Gucci continues to captivate consumers as demonstrated by the company’s consistently high search volume of almost 4.7 million monthly searches – the second-highest of luxury brands, just after LV.
In sixth place is Italian fashion powerhouse Versace. Featuring bold prints and colours, intricate detailing, and its iconic Medusa head motifs, the luxury brand attracts over two million global monthly searches a month. And with 0.71 per cent engagement, Versace boasts one of the most devoted fan bases in the biz.
7. Michael Kors
8. Ralph Lauren
Another American luxury brand that made the list? Ralph Lauren. The label basically invented “preppy” style, blending sporty refined elements with a touch of US heritage. Ralph Lauren receives 10 million monthly visitors to its website and made over US$4.9 billion in 2022.
Last but certainly not least, American fashion brand Coach takes the 10th spot on the list of world’s most popular luxury brands. With a wide range of products, including its renowned leather handbags, accessories and ready-to-wear clothing, the US brand continues to draw style-savvy shoppers, who shelled out over US$6.2 billion last year.
- Ubuy, an international shopping platform for luxury goods, released a new study that placed Louis Vuitton as the most popular luxury brand in the world based on five different metrics
- Chanel and Dior trailed closely behind, with Kering’s Gucci wedged in between; meanwhile, Michael Kors boasts celeb admirers like Priyanka Chopra, and Rolex is, well … Rolex