Style Edit: Inside Chopard’s glittering Red Carpet collection 2023, unveiled at Cannes Film Festival – Caroline Scheufele designed 76 haute joaillerie masterpieces honouring the 7 arts

Jul 28 , 2023

Chopard unveiled its latest Red Carpet collection 2023 at Cannes Film Festival. Photos: Chopard

Chopard has a storied history with the Cannes Film Festival – from its 25-year partnership to redesigning the highly coveted Palme d’Or award – all framed by its annual Red Carpet collection

Worn by celebrities including Julia Roberts, Penélope Cruz and Fan Bingbing, Chopard is known for its creative approach to haute joaillerie design, and this year’s pieces pay tribute to the 7 arts

Few maisons have a history as intertwined with an art form as Chopard and cinema. Its annual Red Carpet collection coincides with the Cannes Film Festival and celebrates the glamour and the prestige of the cinematic world.

Catherine Zeta-Jones at the Cannes Film Festival in May

The partnership was established in 1998, and the maison has been accessorising some of the world’s biggest stars on the red carpet ever since. Each year, artistic director Caroline Scheufele unveils a striking high jewellery collection in conjunction with the launch of the festival.

Under Scheufele’s creative vision, Chopard also redesigned the prestigious and highly coveted Palme d’Or award – the festival’s highest prize, awarded for best film – with the stylised palm frond that has become near-synonymous with the festival itself.

Chopard often takes inspiration from cinematic history to interpret delicate art forms in the Red Carpet collection – from Cinderella’s glass slipper and pumpkin carriage to Charlie Chaplin’s black and white era – and otherworldly ethereal designs inspired by the Garden of Eden.

Julia Roberts, Penélope Cruz, Marion Cotillard and Fan Bingbing are some of the many stars to have worn Chopard on the red carpet in recent years.

Chopard has a long history with the Cannes Film Festival

To mark the 76th iteration of the festival, which took place between May 16 and May 27, Scheufele unveiled a 76-piece high jewellery collection that celebrates not only cinema, but seven disparate art forms – including architecture, sculpture, painting, music, literature and dance – considered the upper echelons of human creativity. This year also marks the 25th year of partnership between the film festival and the storied jewellery house.

Chopard uses the most refined craftsmanship

Scheufele’s creative flair and inspirations combined with the maison’s rich artistic heritage results in unique, one-of-a-kind high jewellery pieces.