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Style Edit: Louis Vuitton’s new openworked Blossom collection, modelled by Ana de Armas, brings a fresh look to the luxury maison’s signature jewellery line

The Blossom campaign stars Ana de Armas. Photo: Louis Vuitton

French luxury maison Louis Vuitton has shared its elegant designs with the world since 1854, combining innovation with style across multiple categories ranging from fashion and accessories to travel.

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Jewellery has played a starring role in the maison’s creative oeuvre since 2001, with pioneering creations that celebrate the worlds of high and fine jewellery. This month the Parisian brand unveils the next chapter in the story with new designs in the Blossom collection.

Blossom large rings in pink and white gold. Photo: Handout

First launched in 2012, the Blossom line takes its inspiration from one of the maison’s emblematic codes – its flower monogram. A sequel to previous Idylle Blossom and Color Blossom collections, the 11 new designs are crafted in pink and white gold, and diamonds, exuding a sense of quiet luxury, originality and understated elegance.

Offerings range from feminine and delicate pieces such as stackable rings and pendants, to bold and edgy designs like the overlap hoop and ear cuff. While the look is strong and graphic, the collection is versatile and wearable, thanks to its interplay of volumes, sizes and textures. The wearer is inspired to flex their creative muscles and play with different looks that suit a host of moods and individual styles.

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Blossom pendant in pink gold and diamonds. Photo: Handout

At the heart of each design is the outline of the maison’s monogram star-shaped flower, reinterpreted into a chic openwork motif that lends itself to multiple looks, whether for everyday or a special occasion.

A classic yet delicate “mini ring” features diamond embellishments on the tips of each petal, while the larger ring makes a statement with a striking open design that echoes the silhouetted floral form. Both styles come in pavé finishes or feature subtle diamond accents for a more contemporary look.

The audacious spirit of the collection shines through in the cool and contemporary earrings. The open flower design is worked into a pair of graphic oversized XL hoops featuring a subtle trail of diamonds that frame the face. The more understated mini hoops sit perfectly on the ear lobes and feature a single diamond stud which adds a touch of refinement.

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Blossom open ring in pink gold and diamonds. Photo: Handout

The ultra-cool and edgy overlap hoop is the collection’s most striking and directional jewel. This single-piece earring is extremely comfortable to wear thanks to a simple mechanism that allows it to attach to the ear. The maison’s skill and craftsmanship is also highlighted in the ear cuff – modern and very much on-trend. A feat of engineering and design, its organic form allows the wearer to place it anywhere on the ear for a playful twist. Also available in white gold and diamonds, this eye-catching piece can be worn solo to make a statement or layered with additional pieces to transform the ear into a canvas, for the wearer to express their individuality.

Rounding off the collection are a series of pendants that take the art of necklace layering to new heights. Each chain is decorated with a round brilliant dangling diamond charm and is fully adjustable, unlocking more styling options.

Simple yet bold, graphic and ultra-modern, these creations bring a fresh look to Louis Vuitton’s signature fine jewellery collection.

Style Edit
  • Jewellery has been part of the French maison’s creative oeuvre since 2001; the Blossom line began in 2012, taking inspiration from the maison’s flower monogram
  • The Cuban-Spanish actress helped model these 11 new designs for stackable rings, pendants, overlap hoops and ear cuffs, crafted in pink and white gold