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Watches

The founders of Hong Kong’s Nectere Watches on their first collection and lessons learned

STORYJosiah Ng
James Wong, co-founder of independent Hong Kong brand Nectere Watches, talks about the company’s first collection, Order from Chaos. Photo: Jocelyn Tam
James Wong, co-founder of independent Hong Kong brand Nectere Watches, talks about the company’s first collection, Order from Chaos. Photo: Jocelyn Tam
Timepieces

Order From Chaos was launched with a successful Kickstarter campaign, but production and delivery were complicated by President Donald Trump’s ever-changing tariffs

When independent brands Anoma and Berneron ushered in a wave of distinctly asymmetrical case designs in 2024, there was one more watch brand that was meant to be in their ranks. Initially conceived in 2023, Nectere’s first collection – Order From Chaos – was launched following an April 2025 Kickstarter campaign that to date has totalled over HK$690,000 (US$88,700), against a goal of HK$52,000 (US$6,680), with the first orders fulfilled in September 2025.

Co-founders James Wong and Tony Yip are childhood friends, having been at junior school together. “We always had a common interest,” Wong says as we sit down to speak with him about the brand. “We used to collect trainers, then cameras, watches and even furniture.” Their common thread is a love of design.

According to Nectere’s materials, the Order From Chaos specifically takes cues from visual representations of chaos theory, a branch of mathematics that explores number systems whose patterns and outcomes can be radically affected by the slightest shifts in inputs. However, Wong shares that the inspiration goes even further back.

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The Nectere Order From Chaos collection: The Forest, The Dune and The Mist. Photo: Handout
The Nectere Order From Chaos collection: The Forest, The Dune and The Mist. Photo: Handout

“We were having dinner together,” Wong recalls. “At first we were thinking of launching our own app, doing something more digital. But I noticed an oyster shell, and suddenly wanted to start a design based on how random [the lines on an] oyster shell are. That’s how we came to the chaos theory, because we can’t call the watch ‘Oyster’ since in the watch industry, an Oyster is a diver’s watch.”

Wong and Yip’s contrasting design tastes came together into something like harmony – or order, if you will. The Order From Chaos collection consequently comes in three dial colours – salmon, green and silver – housed in an asymmetrical lugless case with a stepped bezel.

“Tony is more of a trends guy,” Wong explains. “He’s very good at identifying what’s going to be a big trend in the market. He can identify potential designs. I’m more old school. Because I like older brands, I care less about trends, so the difference between us is a good combination.” It was Wong’s idea to do a salmon dial due to its roots in vintage watch designs, whereas it was Yip’s idea to do a green dial.
The Forest design with its distinctive green dial from the Order From Chaos collection. Photo: Jocelyn Tam
The Forest design with its distinctive green dial from the Order From Chaos collection. Photo: Jocelyn Tam

Executing their design came with challenges. Nectere engaged a third designer to develop the watch, which required multiple rounds of 3D printing to get right, according to Wong. The suppliers found it challenging to cut sapphire crystals too, but back then Chinese factories were willing to try new things at lower quantities given the downturn at the time. This happily coincided with Chinese factories showing improving aptitude for watchmaking. There were also fewer language barriers.

The Order From Chaos is powered by the Seagull ST17 hand-wound movement from the Sea-Gull factory in Tianjin, whose first movements were developed after being tasked by the Chinese government with acquiring the then-luxury Venus 175 Swiss chronograph movement for use in military-issue watches in 1955. Today, the factory supplies movements for microbrands like Studio Underd0g, which used one of its calibres inside the colourful Av0cado and Guacam0le models, among its popular visuals-focused watches.

“People who are not in the industry think Chinese watchmaking is cheap and not very promising,” Wong explains. “In the market, you see brands like Atelier Wen – a good example of how Chinese watchmaking can reach an international audience. As long as there are microbrands trying to get into the industry using Chinese factories, these factories will improve their production skills.”
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