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Watches

How diamonds are reshaping luxury watch movements, from Chanel to Cartier

STORYJoshua Hendren
Chanel’s J12 Bleu Diamond Tourbillon is a limited edition watch. Photo: Handout
Chanel’s J12 Bleu Diamond Tourbillon is a limited edition watch. Photo: Handout
Timepieces

Luxury maisons including Van Cleef & Arpels and Jaeger-LeCoultre are going beyond bling, revolutionising horology with functional diamonds

Whether they’re framing bezels, scattered across dials and bracelets or adorning cases, diamonds have long played a decorative role in horology. Increasingly, however, some watchmakers are beginning to use the dazzling stones in new ways, integrating them into the construction of watches rather than merely applying them as embellishment.
Diamond-set watches first emerged in the early 20th century, as watchmaking shifted from pocket watches to wristwatches, and gemstones were placed on cases and dials as decoration. By the interwar years, diamonds had become closely associated with luxury timepieces, particularly through jewellery watches produced by maisons such as Cartier and Van Cleef & Arpels, whose art deco-influenced creations placed diamonds at the centre of the watch’s design.
Van Cleef & Arpels unveiled the Ruban Mystérieux at Watches and Wonders 2025. Photo: Handout
Van Cleef & Arpels unveiled the Ruban Mystérieux at Watches and Wonders 2025. Photo: Handout
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In the decades that followed, diamond watches came to signal status and success, their popularity rising and falling alongside broader cultural trends. From the late 1980s onwards, they were embraced within hip-hop culture, where customisation became widespread. While diamonds remained a visible marker of luxury across these periods, they were rarely integrated into how a watch actually functioned. Today, however, advancements in gem cutting have made it possible to use diamonds more directly within watchmaking, with the stones integrated into the structure of watches as functional components.

Look to the aforementioned French maison Van Cleef & Arpels, a name synonymous with ultra-glamorous watchmaking, for a one-of-a-kind example. At Watches and Wonders 2025 in Geneva, the brand unveiled the Ruban Mystérieux, a watch that places a diamond at the centre of the time display.

Drawing on the house’s long-standing love affair with haute couture, the watch is designed to resemble a ribbon of gemstones draped around the wrist. Here, a 3.72-carat oval-cut diamond replaces the usual sapphire crystal over the dial, with the time read through the diamond’s natural transparency. Beneath the stone sits a hand-wound, mechanical movement, while around the dial, metal is largely hidden beneath snow-set diamonds and rows of emeralds and sapphires secured using the brand’s patented Mystery Set technique. This method, first introduced in 1933, relies on gold rails hidden beneath precisely cut stones, creating uninterrupted surfaces of colour with a finish often likened to polished velvet.

The Jacob & Co. Billionaire III has diamonds on its case, crown and integrated bracelet. Photo: Handout
The Jacob & Co. Billionaire III has diamonds on its case, crown and integrated bracelet. Photo: Handout

The diamond moves into the mechanism of a watch at Chanel. Also unveiled at Watches and Wonders last year, the J12 Bleu Diamond Tourbillon, a limited edition of the brand’s signature J12 model in a run of 55 pieces, features a 65-facet, solitaire-cut diamond – a cut chosen for its ability to maximise sparkle – set at the centre of the flying tourbillon cage. As the cage rotates, the stone moves with it as part of the rotating structure that carries the balance wheel and escapement, a mechanism designed to counter the effects of gravity on timekeeping.

The tourbillon sits within a 38mm blue ceramic case, a material long associated with the J12 line, while the bezel is set with matching blue baguette-cut sapphires. Beating within is Chanel’s in-house, manually wound Calibre 5 – developed to accommodate the diamond-set tourbillon cage, whose added mass and balance required careful engineering.

The Jaeger-LeCoultre 101 Secrets’ bracelet is set with more than 1,000 white diamonds. Photo: Handout
The Jaeger-LeCoultre 101 Secrets’ bracelet is set with more than 1,000 white diamonds. Photo: Handout
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