Gucci's love affair with Britain is set to continue for the next three years in picturesque Derbyshire. The design house has announced a three-year partnership with Chatsworth, a stately country house that has been home to the Cavendish family since 1549.
Gucci's latest foray into embracing British culture is a result of creative director Alessandro Michele's fascination with everything British. His body of work is heavily inspired by what he calls "a British attitude" and includes everything from punk rock to English gardens.
As part of the partnership, Gucci will be a key supporter of upcoming cultural programmes to be hosted at Chatsworth. One such programme that followers should keep a look out for is a fashion exhibition scheduled to take place next year from March until the end of October.
Another collaborative effort to look forward to is the fashion house's Cruise 2017 collection advertising campaign which will be shot on location at Chatsworth. The Cruise collection was shown at Westminster Abbey, a first for an abbey that has hosted royal coronations, weddings and burials.