Bulgari gives traditional serpent motif a makeover

The seductive serpent of Bulgari has undergone a makeover with a focus on the eyes to demonstrate the shared power of the reptile and the house - to hypnotise the prey.

Embracing a new shape, the latest Serpenti jewellery collection features the house signature motif while adopting a modern interpretation with inspiration from the 1960s to 1970s. The multifaceted design of the rings, bracelets and necklaces reflects the nature of snakes and the captivating stare from the "hearts of the head" adorned by precious gemstones.

The snakehead design is the focus throughout the collection with versatile craftsmanship, as seen in the rings and bracelets with the head biting its tail as it encircles the finger or wrist, or the new dangling pendant.

Meanwhile, the hexagonal scale pattern with pavé diamonds or precious jewels and metals imitates the natural beauty of a snake's scales.