Shopaholics, be alert! Now you can’t even escape the convenience of online shopping while 10,000 metres up in the air.

Luxury e-tailers Net-A-Porter and Mr Porter announced their collaboration with Cathay Pacific to launch the first ever e-commerce platform available on the airline’s new inflight Wi-Fi on the A350 aircraft.

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“Net-A-Porter and Mr Porter’s partnership with Cathay Pacific is the meeting of two global, luxury brands known for innovation and service,” says Sarah Rutson, vice-president of global buying at Net-a-Porter. “Our customers are international, always on the move and time poor and so they value convenience above all. With inflight connectivity we are enabling them to shop the very best edit of the world’s top brands while travelling the globe. I’m so excited to see this come to fruition.”

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Cathay Pacific’s first A350 entered into service on June 1 with short-haul flights, and will be extending into long-haul routes towards the end of this year. For a period of seven months, passengers can enjoy complimentary access to shop on Net-A-Porter and Mr Porter aboard the A350 aircraft. Exclusive shopping offers will be available on the aircraft throughout the partnership period.

Passengers who shop inflight can have their purchases delivered directly to their preferred addresses at their arrival destination. Both e-commerce sites offer same-day delivery in London and Manhattan while Net-A-Porter also offers the service in Hong Kong.

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