Gucci is offering an extensive selection of customisable menswear, unisex jackets and shoes for men and women as the second phase of its DIY programme. Creative director Alessandro Michele, who has a love of the British punk attitude, wants to enable customers to express themselves through the personalisation of selected products.
There are formal shirts and knitwear on which symbols and monograms can be embroidered. The line-up also includes biker jackets in exotic skins and calfskin, unisex bomber and denim jackets, and shoes for men and women.
The Ace white leather trainers, which come with the brand's green-red-green stripe on its side and a heel trim in green or red, can be personalised with embroidered initials. Dressy mules come in various materials and colours, and can be personalised with embossed initials on the insole. A tiger's head patch can be added.