Italian masculinity: Tod's enlists the help of rising star Jack Huston in its latest ad campaign

The new campaign marks the brand's first time to feature a male celebrity in its advertising efforts.

Huston, who just received "Rising Star of The Year Award", plays the title role in the latest blockbuster Ben-Hur. In the Tod's campaign photos taken by British photographer Tom Craig, Huston's confidence and ease of manner as a one-quarter Italian echo the brand's heritage, which emphasises traditional Italian lifestyle.

Huston says Tod's is an ever-evolving brand and he loves its attention to detail, beautiful designs and high-quality leather.

The international Tod's men's campaign debuts worldwide this month.