In celebration of the launch of the Policromia high jewellery watches collection, Fendi joins hands with London-based German photographer Daniel Sannwald to present an exclusive 3D video.

The video takes the audience on a time-travelling voyage from ancient Greek and Roman myths to the future through the Palazzo della Civiltà Italiana, the house’s headquarters in Rome.

The Palazzo’s unique arches inspired the elegant ellipses design overlapping the watch dial. Delfina Delettrez Fendi, who designed the watch, appears as a statue through the entire video to embody a goddess living in a faraway world.

The watch is decomposed into small components with details shown at a glance. You can see malachite, lapis lazuli, obsidian and other precious materials.

You can now watch the full video on