World’s best spots to spend the weekend – if you’re a millionaire

Now that the Hamptons are synonymous with wealth, leisure, and stratospheric real estate prices, it’s no surprise that brokers around the world are eager to associate their own listings with the area.

“What the Hamptons is to New York, wine country is to San Francisco,” said Ginger Martin, a Sotheby’s broker who represents listings in the Sonoma/Napa Valley area, about an hour and a half north of San Francisco. “I’ve been saying that for a long time.”

By that, Martin said, she isn’t quite referring to the wealth that the California locale attracts, but rather its proximity to a city, its destination status, and its role as “a place to get out of Silicon Valley and relax,” she said. “It’s a weekend place.”

That idea is what the real Hamptons have come to embody, although at its most extreme. Roughly two hours outside of New York, the thin strip of traffic-clogged vacation towns on the south fork of Long Island has giant sandy beaches and excellent restaurants and, most important, is accessible by car, plane, and helicopter.

What makes the area particularly worthy of emulation is that it is “very high-end, but very low-key,” said Michaela Keszler, a Southampton-based real estate broker with Douglas Elliman, Anyone who comes out, she said, “can have a big social life if they want, but turn around and be very private and quiet, too.”

What Makes a “Hamptons-Of”

Every city with an affluent class has a Hamptons equivalent, whether it’s Sylt, an island on the North Sea favoured by Hamburg’s elite; a town like Ojai, a low-key destination for LA’s celebrities; or Lake Garda, the go-to for Milan’s industrial titans. Muskoka, a city on Lake Joseph on the rugged gray rock of the Canadian Shield, has been a magnet for wealthy Toronto citizens and beyond. São Sebastião, a three-hour drive east of São Paulo, is a 63-mile stretch of white-sand coastline dotted with the mansions of Brazil’s super rich.

You would think that the Hamptons equivalent for Paris would be the South of France, where the city’s wealthy rub shoulders with a diverse mix of international millionaires, billionaires, and their coteries of hangers-on. But it’s actually the northern coast of Brittany, in a town called Dinard, that “is a completely Parisian place,” said Alexander Kraft, chairman and chief executive officer of Sotheby’s International Realty France-Monaco. “For example, [François] Pinault’s whole family has several houses there.”

The area has been a vacation destination for more than a century, but it’s only in the past 10 or 15 years that “it’s become much more high-end,” Kraft said. “You don’t have huge estates, though. You have seaside villas. It has this village-y feel like the Hamptons used to have a few decades ago.”