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Alexander McQueen’s new store opens at Elements

STORYMelissa Ko
Alexander McQueen's new store at Elements Mall in Hong Kong.
Alexander McQueen's new store at Elements Mall in Hong Kong.
Alexander McQueen

Creative director Sarah Burton and David Collins Studio collaborated on the store’s design

Alexander McQueen shows a world that is both classic and contemporary, familiar and subversive at its new retail store at Elements.
Alexander McQueen's new store at Elements Mall in Hong Kong.
Alexander McQueen's new store at Elements Mall in Hong Kong.

Creative director Sarah Burton partnered with David Collins Studio to design the store, which highlights nude and black colours with accents of aged and polished brass. Bookmatched Calacatta Oro marble is used to create a stunning marble feature wall in the shop front while pink onyx frames the collection with bold architectural backdrops.

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Alexander McQueen's new store at Elements Mall in Hong Kong.
Alexander McQueen's new store at Elements Mall in Hong Kong.

A selection of special commissions and mid-century-inspired furniture are curated within the store, including armchairs upholstered in antique blush and black.

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