Bugatti’s entry-level US$3.5 million model for collectors is ‘no car for wimps’

It’s not often that adding a Bugatti and a Pagani to the mix makes a group more accessible.

But that’s the idea behind RM Sotheby’s “Icons” auction on December 6 in New York.

The sale is meant to appeal to first-time car collectors and wealthy buyers who have probably purchased a high-priced watch or bottle of wine from the global auction house, but haven’t yet dabbled in cars.

So while well-heeled enthusiasts, long-time Ferrari collectors, and older buyers will naturally gravitate to the US$14 million 1959 Ferrari 250 GT on offer next month – as they always have – staff at Sotheby’s are hoping a US$3.5 million Bugatti Chiron and a US$2 million Pagani Huayra will attract some new interest.

“The modern supercars and hyper-cars appeal to a younger demographic,” says Ian Kelleher, chief marketing officer of RM Sotheby’s.

“They appeal to an audience who has an appreciation for modern technology.”

What’s more, modern cars such as the 2018 Bugatti Chiron are easier to drive than, say, the US$1.4 million 1995 Porsche 911 GT2 and US$2.4 million 1965 Aston Martin DB5 Convertible that are also on offer.

Credit that aforementioned technology, which is a great thing if you’re a buyer looking to regularly enjoy your new purchase without putting forth much effort.

“A lot of these modern supercars are significantly more usable,” Kelleher said. “Not everyone has the wherewithal or the ability to handle a 911 at speed around a track.