Chinese millennials walk past advertisement featuring teen idol Lu Han, also known as China's Justin Bieber in Beijing Photo: AP

China’s under-30s shoppers to drive decade of luxury consumption

Millennials and Generation Z, born in 1980s and ’90s, who make up nearly half nation’s buyers of high-end goods, also turn to less famous brands, says report

Topic |   Luxury in China

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Chinese millennials walk past advertisement featuring teen idol Lu Han, also known as China's Justin Bieber in Beijing Photo: AP
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