Versace has become the latest fashion house to eliminate fur from its collections, joining Gucci, Giorgio Armani, Hugo Boss among others.

The Humane Society, which campaigns against the sale of fur, welcomed the decision on Wednesday, noting that “Versace is a massively influential luxury brand that symbolises excess and glamour”. The group quoted an interview in the Economist Group’s 1843 magazine with designer Donatella Versace, who said: “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”

Versace hasn’t said when it would phase fur out of its collections, but given the fashion cycle it wouldn’t be before the next winter season. Versace is joining a trend among fashion houses to make its collections more environmentally sustainable.

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