How to quietly impress your neighbours? Buy the BMW 7-Series E-Hybrid
It’s not as powerful as the V12 version of the standard-setting saloon car, but it’s sleek, smart, and it shows off your best qualities
Talk to any expert on luxury and they’ll tell you that for today’s consumers, perception matters more than ever. Especially when it comes to cars.
As the head of one car company put it, what matters most is not whether or not buyers like a certain car, but whether or not their friends like it.
These days, vehicles perceived as environmentally friendly often bestow the highest status.
This factor well applies to the 2018 BMW 740e xDrive iPerformance hybrid saloon car.
It’s just as fast, marginally more powerful, and US$7,000 more expensive than the standard-issue 7-Series car.
Yet, it betters the fuel efficiency of its sibling by multiple miles per gallon (km per litre) when you look at combined engine performance, and brings with it the valuable social clout conferred by the subtle “look-at-me, I’m-a-hybrid!” design cues throughout its body.
In fact, the 7-Series hybrid is arguably the most prestigious option of the range, including even the excellent 12-cylinder.
At a time when design snobs no longer have to hold their noses and drive Priuses just because they want to go green, the BMW 7-Series Hybrid car shows what it means to be affluent, progressive, and good-looking.