A Chinese livestream host at an independent jewellery brand called Reinerland in Williamsburg, New York. Photo: ShopShops

How luxury livestreamers are interacting with and drawing Chinese consumers

Livestreams are the newest shopping experience in China, offering customers a more immersive, informative experience than most physical store and e-commerce platforms can

Topic |   Chinese influencers

TOP PICKS

A Chinese livestream host at an independent jewellery brand called Reinerland in Williamsburg, New York. Photo: ShopShops
READ FULL ARTICLE