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Chanel celebrates the opening of its beauty arcade pop-up, the Coco Game Center
STORYAydee Tie
Customers can play games and win the brand’s make-up and skincare products
EVENT: CHANEL’S COCO GAME CENTER POP-UP OPENING PARTY
WHERE: PACIFIC HOUSE, CENTRAL
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HAPPENINGS: Hong Kong’s fashionistas and celebrities showed up at the opening party of Chanel’s Coco Game Center in Central. The luxury beauty brand’s innovative beauty-meets-gaming pop-up aims to engage the millennial crowd.
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