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Chanel celebrates the opening of its beauty arcade pop-up, the Coco Game Center

STORYAydee Tie
Elva Ni enjoying the arcade games at Chanel's Coco Game Center
Elva Ni enjoying the arcade games at Chanel's Coco Game Center
Beauty

Customers can play games and win the brand’s make-up and skincare products

EVENT: CHANEL’S COCO GAME CENTER POP-UP OPENING PARTY

WHERE: PACIFIC HOUSE, CENTRAL

Evelyn Choi and Anjaylia Chan
Evelyn Choi and Anjaylia Chan
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HAPPENINGS: Hong Kong’s fashionistas and celebrities showed up at the opening party of Chanel’s Coco Game Center in Central. The luxury beauty brand’s innovative beauty-meets-gaming pop-up aims to engage the millennial crowd.

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