Move over SHINee and Red Velvet – Highlight has just been named as the new brand ambassador of the South Korean duty free retailer, The Shilla Duty Free.

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Formerly known as B2ST (or Beast), K-pop boy band Highlight consists of five members: Yoon Doo-joon, Yong Jun-hyung, Yang Yo-seob, Lee Gi-kwang and Son Dong-woon.

The group started its new role as ambassador by giving a mini concert at Hong Kong International Airport Terminal 2 to celebrate the grand opening of The Shilla Duty Free’s new store, Beauty & You, yesterday.

The Beauty & You concept store at the airport offer cosmetics, perfumes and fashion accessories.

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The Shilla Duty Free has introduced premium brands such as The History of WHOO, su:m37 °, THREE and ReFa.

Other leading make-up offerings include David Beckham’s grooming brand HOUSE 99 and NARS.

The store also features luxury leather goods and accessories from Italian sock maker Bresciani, umbrella maker Maglia Francesco and luxury designer fashion house Alexander McQueen.

The store include themed areas and immersive experiences to engage with customers. Highlights include Elements, a section dedicated to male customers, and New Generation, which showcases Korean and Japanese cosmetics and perfumes.

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The new duty free store also house areas featuring state-of-the-art technology, including virtual reality, and in-house-developed beauty apps.

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