For today’s affluent millennial Chinese parents, no price is too great if it ensures their child gains the status of being elite. Photo: ‘HOT MOM’ magazine via tvmao.com/luxury conversation For today’s affluent millennial Chinese parents, no price is too great if it ensures their child gains the status of being elite. Photo: ‘HOT MOM’ magazine via tvmao.com/luxury conversation
For today’s affluent millennial Chinese parents, no price is too great if it ensures their child gains the status of being elite. Photo: ‘HOT MOM’ magazine via tvmao.com/luxury conversation

China’s ‘Spicy Mums’: luxury-spending powerhouses who live by word of WeChat groups

No price is too great – whether on education, experiences or clothes – as rich mainland parents strive to ensure their children achieve elite status in life

Topic |   Fashion in Hong Kong and China
For today’s affluent millennial Chinese parents, no price is too great if it ensures their child gains the status of being elite. Photo: ‘HOT MOM’ magazine via tvmao.com/luxury conversation For today’s affluent millennial Chinese parents, no price is too great if it ensures their child gains the status of being elite. Photo: ‘HOT MOM’ magazine via tvmao.com/luxury conversation
For today’s affluent millennial Chinese parents, no price is too great if it ensures their child gains the status of being elite. Photo: ‘HOT MOM’ magazine via tvmao.com/luxury conversation
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