To celebrate the 10th anniversary of its iconic Peekaboo bag, Fendi released the second chapter of its Peekaboo campaign featuring iconic women from around the world, including American reality TV personality Kim Kardashian.

Kim Kardashian, her mother and TV personality Kris Jenner, and her five-year-old daughter North West show the public their intimate relationship for the first time, accompanied by Fendi’s Peekaboo.

The charming video is accompanied by Kardashian’s husband Kanye West’s single Love Lockdown, making the advertisement about the bond between the three women, as well as the support and love from West.

Fendi puts shimmering scales and latticework under the spotlight at Haute Couture show in Paris

The Fendi Peekaboo bag is discreet and comes in variations, from the classic regular style to the mini and micro ones.

South Korean singer-actress sisters Jessica and Krystal Jung are among the iconic women to feature in the campaign.

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