The MCH Group, which organises Baselworld, recently hired a new managing director for the fair, Michel Loris-Melikoff. The group is making changes to improve Baselworld. Photo: Kim Soo-jin

Swatch Group just pulled out of Baselworld – what will happen next?

Brands under the Swatch Group might be doing their own presentations, and Baselworld organisers are acting to make the fair more appealing

Topic |   Baselworld 2018

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The MCH Group, which organises Baselworld, recently hired a new managing director for the fair, Michel Loris-Melikoff. The group is making changes to improve Baselworld. Photo: Kim Soo-jin
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