Will Sony mirrorless cameras end Canon, Nikon’s digital duopoly?
The shh-cluck shutter sounds of DSLRs could become thing of the past if company with head start on rivals sees design become industry standard
Eight seconds. That is how long a cowboy needs to stay on a bucking bronco to qualify for a rodeo score.
Yet for photographers, that is barely enough time to take just a few blurry, often unusable pictures.
“In the past, these images would have been made by pre-focusing and praying for the best,” said Kenneth Jarecke, who made his name shooting photographs during the Gulf war.
Now his praying days are over.
Sony is now in a position to try and grab more market share [from Canon and Nikon],
Jarecke is an early adopter of a new breed of mirrorless cameras made by Sony that excel at capturing crisp shots of fast-moving objects.
Unlike digital single-lens reflex (DSLR) cameras, his Sony Alpha a7R III ditches the mirror-and-prism system that shows what is coming through the lens.
The Alpha’s mirrorless design lets image sensors grab light faster and stay in focus using sophisticated software.
It is potentially a tectonic shift that gives Sony a chance to break the professional photography duopoly that Canon and Nikon have enjoyed since the days of 35mm(1.37-inch) film.
