Comedian and talk show host Ellen DeGeneres is launching a women’s fashion line with Walmart.
The line, dubbed EV1, will feature nearly 60 items, ranging from denim, T-shirts bearing Ellen quotes, accessories and footwear, with new items seasonally, Denise Incandela, head of fashion, Walmart U.S. eCommerce, said in a blog post.
The multi-year fashion partnership kicks off on September 10 when the women’s line debuts on Walmart.com and in more than 2,300 stores. The move is Walmart’s latest bid to make deeper inroads into the apparel space and gain market share in the category.
Among other moves, Walmart acquired several small online brands like Shoebuy, Modcloth and Bonobos last year to boost growth in the clothing and accessories business.