What to expect from the Grand Basel car trade show
Event, featuring 100 specially selected luxury vehicles of the past, present and future, to debut in Switzerland from September 6 to 9, then US and Hong Kong
The MCH Group is no stranger to art. This year, classic, vintage and luxury cars will be the masterpieces on display at the live marketing company’s inaugural annual car trade show – Grand Basel, in Switzerland led by the event’s global director, Mark Backé.
The group which is responsible for bringing us the international art fair, Art Basel, and the annual watch and jewellery trade show, Baselworld, hopes that Grand Basel will become the ultimate car show for presenting top-of-the-range vehicles of the past, present – and future.
A global car show
“Grand Basel is the first global show for the world’s most important and valuable automobiles of the past, present and future,” says Backé, who came up with the idea for the show.
“It presents an international audience of connoisseurs, collectors and enthusiasts with the epitome of automotive culture, aesthetics and technological sophistication.”
A short film teaser for the show was released in May featuring British actor Idris Elba, as he explores the characters that make a car a masterpiece.
