How Virgil Abloh's Ikea collection is redefining simplicity
Virgil Abloh is on a creative spree. As Off-White founder, Louis Vuitton men’s artistic director, DJ, producer and style influencer, he has also joined forces with Ikea. Considering his background in architecture, it’s not a surprise.
Designed with functionality in mind, the collaborative project, Markerad, features home essentials, chair, table, rugs, daybed and doorsteps.
The unit is Abloh’s version of a baroque Wunderkammer for the 21st century, a cabinet of curiosities. He encourages users to show off their favourite treasures – be it sneakers, mugs or a book – something that expresses one’s true self.
“I want each item [in the collection] to bring a sense of pride, and I want the great design to be the biggest reason why [people] are getting them,” he says.
Markerad will be in stores for a limited period beginning in 2019.
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One of the items in the Markerad collection a glass cabinet that’s transparent on all facades