The Row, founded and designed by celebrity twins Ashley and Mary-Kate Olsen, is now releasing menswear for the very first time, and it’s available only at Joyce Hong Kong and China.

The Row got its name from London’s iconic tailoring place Savile Row, and while its womenswear already has a cult following for its sleek silhouettes and easy-going chic, the new menswear collection promises to amass its very own crowd of fans.

Andrew Keith, president of JOYCE and Lane Crawford, aims to provide customers with a perfect shopping experience

The new menswear pieces were made with great attention to detail and respect for materials, and feature loose, minimalist masculinity from New York’s 1980s and ’90s.

This new line will be exclusive to Joyce, a company that has been known for its representation of designers such as Alexander Wang, Dries Van Noten, Marni and Victoria Beckham since 1971.

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At Joyce’s New World Tower flagship store in Hong Kong, its Queen’s Road window is entirely dedicated to The Row.

Within the shop are dreamy artworks from Isamu Noguchi, one of the 20th century’s most important sculptors, and amid this tranquil setting is The Row menswear collection.

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