STYLE Edit: Ridley Scott returns to his roots for Hennessy X.O’s Odyssey campaign
The English film director, who began his career making TV commercials, has produced ‘Worlds of Greatness’ to promote the iconic French Cognac brand
English film director Ridley Scott is best known for his groundbreaking work on epic feature films such as Alien – his 1979 big-screen breakthrough – Blade Runner, Gladiator and Black Hawk Down.
Yet he started out behind the camera as the director of equally impressive television commercials.
I love partnering with Hennessy as the creative process was an absolute priority throughout. The result is not simply advertising, it’s entertainment
Perhaps his most iconic advertisement was 1984 – a big-budget Apple Macintosh commercial, which was screened during the Super Bowl XVII American football match in the United States in 1983.
It showed the heroine, personifying the Macintosh computer, saving the world from an Orwellian dystopia.
Indeed, Scott’s talent for creating fantastical worlds for the big screen, such as Blade Runner and Gladiator, has also extended to his advertising repertoire.
This year, after a 15-year hiatus, Scott has teamed up with the French cognac house, Hennessy, to promote its Odyssey campaign, featuring the iconic flagship Hennessy X.O Cognac range, in its Worlds of Greatness advertisement.
Scott says of his first advertising collaboration since 2003: “I love partnering with Hennessy as the creative process was an absolute priority throughout.
“The result is not simply advertising, it’s entertainment.”