China’s Gen Z-ers see themselves as either resisting the onslaught of consumerism or making impulsive purchases and living from paycheck to paycheck. Photo: Shutterstock
Which luxury brands do China’s Gen Z say represent them the best?
The demographic’s appreciation for luxe goods – from a Rolex watch to a Gucci handbag – has evolved, with purchases made for their enjoyment, rather than to display wealth
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Millennial style
China’s Gen Z-ers see themselves as either resisting the onslaught of consumerism or making impulsive purchases and living from paycheck to paycheck. Photo: Shutterstock