The American technology company Apple blames the fall in sales of its iPhones in China on a drop in luxury spending in the nation – rather than the fact that domestic consumers are buying more reasonably priced, good quality Chinese brands such as Huawei and Vivo.
The Luxury Conversation
Opinion

Opinion

The Luxury Conversation

Why Apple is wrong to blame Chinese consumers for its falling sales

The nation’s luxury sector is strong thanks to continuing Chinese consumer demand for high-end goods – at home and abroad, says Nick Cakebread

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The American technology company Apple blames the fall in sales of its iPhones in China on a drop in luxury spending in the nation – rather than the fact that domestic consumers are buying more reasonably priced, good quality Chinese brands such as Huawei and Vivo.
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