Women can also drink whisky or drive a sports car. Brands are trying to get rid of stereotypes as consumers become more socially aware. Illustration: Stephen Case

Gillette’s #MeToo ad, Jane Walker whisky and Boy de Chanel make-up – how do brands deal with gender stereotypes?

From products to advertisements, brands walk a delicate line between taking a stand and pleasing today’s socially-aware customer base

Topic |   Gender equality

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Women can also drink whisky or drive a sports car. Brands are trying to get rid of stereotypes as consumers become more socially aware. Illustration: Stephen Case
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