Club Med is developing the flow from China to Europe, with 20 ski resorts in the French, Italian and Swiss Alps. Photo: wh-china.com

Chinese millennials love to ski — how are the smart brands adapting to this boom?

The sport, unknown in nation a decade ago, is being embraced by young people ahead of 2022 Beijing Winter Olympics

Topic |   Luxury travel

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Club Med is developing the flow from China to Europe, with 20 ski resorts in the French, Italian and Swiss Alps. Photo: wh-china.com
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The Luxury Conversation

The Luxury Conversation

The Luxury Conversation is a business intelligence platform created to connect and showcase the people who are shaping the luxury industry in China and Asia. Speaking with a wide variety of talents, both established and emerging in the luxury scene, they discuss the people and issues that are shaping its future, in order to bring a clear understanding of world’s most exciting luxury market: China.