4 reasons why Jessica Jung, K-pop’s former Girls’ Generation member, is an Instagram darling

Among Korea’s brightest stars are the all-female band Girls’ Generation, a pioneering group also known as SNSD. They are so popular they’ve been given the nickname “The Nation’s Girl Group”.

Jessica Jung, a former SNSD member who quit in 2014, seven years after the band formed, is wildly popular among millions of fans around the globe. Known for her musical talent, stage skills and independent achievements outside the SM Entertainment agency, she was named one of the 10 most-followed K-pop stars on Instagram in 2017, and currently has 8.3 million followers.

1. She loves her fans

Because celebrities are surrounded by massive crowds and paparazzi on a daily basis, fans rarely get the opportunity to connect with their idols on a personal level.

In 2014, Jessica decided to offer up a unique meet-and-greet platform in the form of a behind-the-scenes television show, in which she starred alongside her sister, Krystal Jung. Throughout the 10 episodes, the two sisters took viewers along to photo shoots, meetings and business trips, and shared their personal views on issues such as relationships and marriage. Special guests like singer Tiffany Young and singer, DJ and TV celebrity Kim Hyoyeon appeared in some of the episodes, offering a glimpse of genuine friendships that fans don’t usually get to see.

2. She is a successful businesswoman

After leaving Girls’ Generation in 2014, Jung focused on her business, the fashion brand Blanc & Eclare. Her venture was successful and within two years, the star had opened a flagship store in New York City. Having started with sunglasses and denim apparel, she later expanded her line to include coats and skincare products, revealing herself to be a determined entrepreneur.