The city of Paris, its streets and landmarks, have held a special role as the artistic centre of the fashion industry since its earliest days, so to restore the cathedral is to preserve its own history. Photo: AFP

Why Gucci and Dior’s help with rebuilding Notre Dame makes good business sense

  • Donations towards rebuilding the fire-damaged cathedral from LVMH’s Bernard Arnault, Kering’s Francois Pinault and the Bettencourt Meyers family are a smart business move, writes Andrea Felsted
Topic |   France

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The city of Paris, its streets and landmarks, have held a special role as the artistic centre of the fashion industry since its earliest days, so to restore the cathedral is to preserve its own history. Photo: AFP
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