Prada joins Armani, Burberry and Gucci by ditching animal fur from its collections
- Fashion house says move, which will take effect with its women’s spring/summer 2020 collections, follows ‘positive’ discussions with animal rights groups
Luxury fashion house Prada said on Wednesday it will remove animal fur from its collections – joining a lengthening list of designers to make that choice.
Prada’s decision, to take effect with its women’s spring/summer 2020 collections, was welcomed by several animal protection associations.
The Italian fashion house said its decision stemmed from “a positive dialogue” with the Fur Free Alliance (FFA) of more than 50 associations in about 40 countries, notably the Italian group LAV and The Humane Society of the United States.
Other major names to have renounced the use of animal fur include Armani, Burberry, DKNY, Donna Karan, Jean-Paul Gaultier, Gucci, Michael Kors and Versace.
[Prada] is committed to innovation and social responsibility, and our fur-free policy ... is an extension of that engagement
Prada “is committed to innovation and social responsibility, and our fur-free policy ... is an extension of that engagement”, Miuccia Prada, Prada’s head designer, said.
“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
The Prada statement also included reactions from several animal protection groups.
Brigit Oele, programme manager of FFA, said: “This global movement is gaining momentum fast and it’s very unlikely that fur will ever return as an acceptable trend. This is a great day for animals!”
The fur industry has scorned the trend towards fur-free fashion.