People are spending more of their money on pets, such as quality food and treats, including a range of The Pioneer Woman-branded Purina pet treats inspired by the food cooked by Ree Drummond (above) in her American reality television show, The Pioneer Woman. Photo: Purina

Dogs over children: how millennials are feeding the US$225 billion pet care industry

  • People in North America spent US$225 billion last year looking after their animals, with brands keen to cater to growing demand for healthier, gourmet pet foods
Topic |   Millennial style

TOP PICKS

People are spending more of their money on pets, such as quality food and treats, including a range of The Pioneer Woman-branded Purina pet treats inspired by the food cooked by Ree Drummond (above) in her American reality television show, The Pioneer Woman. Photo: Purina
READ FULL ARTICLE