Four start-ups, Glossier, Casper, Away and Rent the Runway, have become ‘unicorns’ – companies with a valuation of at least US$1 billion – this year. Illustration: Business Insider

How start-ups Glossier, Casper, Rent the Runway and Away became billion-dollar ‘unicorns’ in 2019

  • The four innovative businesses have struck a nerve and excel at using social media to maintain relationships as satisfied customers are best form of advertising and marketing
Topic |   Start-ups

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Four start-ups, Glossier, Casper, Away and Rent the Runway, have become ‘unicorns’ – companies with a valuation of at least US$1 billion – this year. Illustration: Business Insider
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