Younger Chinese shoppers are growing increasingly interested in smaller, specialised niche brands, such as Diptyque, a French company making high-end scented candles, perfumes, face and body care products, which recently attracted long queues when staging an immersive experience at the Cha House in Shanghai. Photo: diptyque

Why China’s affluent young beauty consumers crave fresh new ‘niche’ products

Report says 60 per cent of Shanghai, Beijing and Guangzhou shoppers are ‘very curious’ about trying small, specialised brands, such as Diptyque, Jo Malone, AHAVA and BABOR

Topic |   Luxury in China

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Younger Chinese shoppers are growing increasingly interested in smaller, specialised niche brands, such as Diptyque, a French company making high-end scented candles, perfumes, face and body care products, which recently attracted long queues when staging an immersive experience at the Cha House in Shanghai. Photo: diptyque
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