Instagram, Snapchat, YouTube: What the iPhone means to Gen Z in 3 words
It’s no surprise that Gen Z likes to use social media.
The sole reason people multitask is the accessibility of the iPhone
They are the first truly digital generation that grew up with social media, technology, and iPhones. How do they spend most of their time? Asking this tribe of 13- to 21-year-olds directly elicits three answers that rise way above all the rest: Instagram, Snapchat and YouTube.
How luxury brands use social media to engage the China market
In a Business Insider survey, Gen Z reported using those three platforms the most, with Facebook coming in a distant fourth. These were the only platforms where more than 25 per cent of the survey population said they use it every day.
We surveyed 1,884 people in the United States from the ages of 13 to 21. The national poll was conducted with SurveyMonkey Audience partner Cint on behalf of Business Insider, from January 11-14.
The high percentage of usage of these platforms can be directly traced to high ownership of the iPhone.
For teens, iPhones rule the roost. About 83 per cent surveyed by Piper Jaffray in its most recent Taking Stock of Teens survey said they owned an iPhone. These teens came of age as the iPhone effectively became a requirement instead of a luxury. The median age of Gen Z is 17, meaning they were 10 when the iPhone was starting to become adopted by the masses.
For teens, iPhones rule the roost
How Mark Zuckerberg’s social media presence ranks as a CEO
Some experts blame the rise of smartphones for fuelling a culture of multitasking.
“The ability to participate in most of these activities, with an additional device beyond your television or your personal computer, has had a huge impact on multitasking, and therefore consumption of more media or content,” Olson said.
O'Hanlon agrees: “The sole reason people multitask is the accessibility of the iPhone.”
Here’s exactly how pervasive usage of these three big platforms are.
Snapchat – 51.31 per cent
Snapchat is still very popular among the youngest generation, with 51.31 per cent of respondents saying they use it every day.
YouTube – 62.48 per cent
YouTube also has a firm grip on Gen Z, with 62.48 per cent of respondents saying they check it every single day.
Why is Marion Cotillard's cap going into the bin?
Instagram – 64.59 per cent
Instagram still has a stranglehold on America’s teens. No other social media platform comes close in our survey, with 64.59 per cent of Gen Z saying they check the app daily.
Want more stories like this? Sign up here. Follow STYLE on Facebook, Instagram, YouTube and Twitter
This article originally appeared on Business Insider.
The high percentage of usage of these social media platforms can be directly traced to high ownership of the iPhone