Singapore’s savvy millennials and Gen Z are discerning consumers when it comes to make-up and beauty brands, and show an increasing awareness of environmental elements and pollutants resulting from an urban lifestyle.

Are Singapore’s millennials giving up luxury make-up and beauty brands in favour of local retailers?

While Singapore’s personal care sector continues to be led by brands such as Estée Lauder, local companies like Mary Chia Beauty cater to the demand for natural cosmetics and ‘clean beauty’ – and are gaining an international presence

Topic |   Beauty

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Singapore’s savvy millennials and Gen Z are discerning consumers when it comes to make-up and beauty brands, and show an increasing awareness of environmental elements and pollutants resulting from an urban lifestyle.
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Lee Hill-choi

Lee Hill-choi

Hill Choi Lee is a commissioning editor at SCMP’s Specialist Publications covering business and lifestyle. Prior to joining SCMP, she wrote on Southeast Asia’s financial and corporate legal markets in Hong Kong, and was previously digital editor covering environmental stories in London. Hill Choi speaks four languages, has a Master’s degree in international law with international relations and a Bachelor’s degree in communication and media studies.