Milan Fashion Week: Prada reveals a ‘less-is-more’ aesthetic in support of a more sustainable agenda
Sustainable fashion hits the runway at Milan Fashion Week as Miuccia Prada showcases basic styles in the Spring/Summer 2020 collection
This year’s Milan Fashion Week highlighted sustainability more than ever.
The industry is seeking to show its mettle in big and small ways after 32 leading fashion companies signed off on a set of shared goals presented to the Group of Seven industrial nations leaders.
That can mean experimental textiles and ecological materials, or editing a collection down to its purest form, getting rid of excesses. Hitting a balance is a challenge for designers, facing the demand for constant novelty while trying to maintain a socially responsible profile.
Miuccia Prada is trying a less-is-more aesthetic, also in support of a sustainable agenda.
The Prada collection featured a mix of basics with staying power – simple suits, knit skirts and top combos – alongside more adorned pieces such as beaded overcoats that can become heirlooms.
Prada said the idea she was trying to convey was that the person wearing the garments “is more important than the fashion”.
The sometimes austere looks at times summoned images or elements of puritans, nuns and schoolmarms – all with a subversive fashion edge. Textiles formed the leitmotif of the collection: heavy male wools, rough silk and muslin.
