The VSCO girl is upending the cosmetics industry by going for a natural look and ditching makeup. Photo: LaurDIY/YouTube

Are VSCO girls upending the US beauty industry by ignoring Kylie Cosmetics and going KonMari?

  • The new generation of young women is ignoring advice from the Kardashians and is instead going for a minimalist look that would make Marie Kondo proud
Topic |   Beauty

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The VSCO girl is upending the cosmetics industry by going for a natural look and ditching makeup. Photo: LaurDIY/YouTube
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